The World Wild Life Foundation chose a brief for this year’s annual good 50x70 design competition based on a law that must be approved in Copenhagen this December. This law specifies that Europe’s leaders must guarantee a 30% reduction in C02 emissions by 2020, or risk 1/3 of all animals being threatened with extinction by 2050.

In order to visually communicate this threat the viewer will realize that the animals are literally at risk of elimination. The individual that will be viewing these poster’s are both young and senior activists specifically in Europe.

In order to communicate this the four poster’s designed feel both claustrophobic and suffocating. Both set’s are designed to achieve a similar message utilizing India ink and digital media. The first set is intended to be visually grasping and second set was created to provide the viewer with a graphically positive message and extend the initial project.

Fixed gear bikes are said to be “the new skate boarding.” The sport is gaining popularity throughout many large cities across North America and the world. With sponsors such as Red Bull and Nike, this sport is taking on new heights. Street tumblers are a group of people that promote fixed gear biking, events and talk bike on their bike community blog.

Street Tumblers host many bike events and this past December, they hosted a Bike Relay Event beginning at Civic Park in Denver Colorado. In order to promote the relay they want to maintain a look of “everything bike.”

The bike flyer and poster created for this event contain an element that serves both as a biker riding a bike, in reverse a bike image and when made into a pattern this image appears as a bike chain. The small flyer was clipped onto the spokes of many bikes across the city to promote the event and the image was used as a web ad on their bike blog.

The Terra Vineyards identity and wine set of three boastful grapes prove to uphold Terra’s fun and tasteful reputation. The logo type for Terra Vineyards is based on the actual Latin translation of “terra” meaning earth or high land.

The unique individual that seeks these tasty grapes from Terra can be described as a fortunate, earth friendly, successful socialite, who encourages whining. In order to emphasize this, the labels entail a large megaphone that have lines that relate to those of a vineyard along with the repetitive logo type. Loud, boastful, beautifully bright with colors and crisp. Terra vineyards Malbec, Grenache and Syrah shout whining in a playful manor displayed in a deep red wooden box with individual slots for each grape.

A wine that encourages whining brought to you from the Okanagan Valley. Furthermore printed on recyclable paper and hand drawn for a earthy look.

This promotional campaign for the Non-Profit organization Ravished Hearts focuses on their gettingwordout HIV
Africa project in Tanzania.

This campaign brings young people to Ravished Hearts website to promote the Non-Profit and their Film WAZI, which provides a new aspect of awareness of HIV. The film portrays individuals stories who have contracted HIV and live in Tanzania. The project also reveals fallacies that are perpetuated through out the communities, which cause the epidemic to spread more rapidly.

This project included the development of two promotional flyers and a promotional piece. The promotional items will be handed out physically and they will be available via internet for supporters to post on their blog pages, web pages, myspace profiles and facebook profiles. Additionally, the inventive promotional piece—non-prescriscription reading glasses with web address—will be handed out alongside the flyers. All of the above was developed with the intention to intrigue hip, young people to either start or get involved in projects like gettingwordout and helping Ravished Hearts grow.

Between Yesterday and Tomorrow focuses on providing young and middle age activists and artists with an abstract view on today’s climate crisis and endangered species issues. In order to attract the audience, the book takes on a file folder form which bridges the gap between people’s everyday lifestyle and the real issues that the endangered species face. Providing chimpanzees with inmate forms and pandas with Xanex prescriptions are two examples how the book gives the animals human-like problems that we can all identify with. The images throughout the book are Polaroid- style illustrations displaying each animal in their vulnerable and awkward states.

The file folder style book illustrates how humans have created the climate crisis which has, in turn, affected animals — more specifically 14 of the 26 World Wildlife Fund’s priority endangered species. The facts and information in this file folder were collected from the WWF and are intended to create awareness of all that we take for granted, and how it has, and will continue to, affect our world.